Shelly is a 15 year veteran of the music business and Owner of Metalworks Management. Shelly has also served as a contractor for Yeah! Management. Currently, Shelly also handles the Artist & Label Relations for T-Mobile's music store. Shelly has booked over 200 live performances for Sony and T-Mobile with artists ranging from Lacuna Coil to Taylor Swift. A digital technology and social media expert, Shelly has been the creator and instructor of a class at UCLA called DIY Entrepreneurship for the Independent Musician.