In 2006, Plaia co-founded ReverbNation, the leading music marketing platform used by more than 2 million Artists/Bands, Managers, Labels, Venues, Festival/Tour Promoters and other Music Industry Professionals. Every day, musicians and their support teams turn to ReverbNation as a source for powerful marketing & business tools to compete in the social media age. ReverbNation also offers high quality opportunities for artists in the form of licensing deals, lucrative brand sponsorship programs, and high-profile concert bookings.
Prior to ReverbNation, Plaia worked twelve years at Atlantic Records before becoming the Head of Marketing and Artist Development for Atlantic imprint, Lava Records, where he worked for four years with artists such as Kid Rock, O.A.R., Simple Plan, Trans-Siberian Orchestra, Unwritten Law, Skindred, and many others. He was also responsible for negotiating strategic partnerships such as Nascar's Chevy Rock n Roll 400, Schick's Intuition Tour, Disney's Grad Night and many other sponsorship deals.